Crisis Communications Consultants
Reputation Management for the Social Media Age
What We Do
We use a unique pairing of proven crisis communications tactics and reparative engagement strategies to restore reputations and prepare clients for a more positive future.
Who We Work With
Anchorage Partners helps corporate, NGO, and private clients repair their public image and turn missteps into opportunities for growth and greater understanding.
When the words or actions of an employee, organizational leader, or child gain momentum on social media, the response can be devastating. Irreparable harm can occur in a matter of hours; grinding business to a halt, ending friendships, and causing colleges to rescind admission letters.
How We’re Different:
Good people make mistakes. Our clients share a willingness to take ownership and make amends. Our goal is to transform each crisis into an opportunity for shared learning that brings people together, rather than pushing them apart.
How We Help
Step 1:
Analysis
We begin with a situational analysis; collecting all circumstantial facts, evaluating stakeholder sentiment, and determining issue reach by identifying the number of publications - both local and national – in which the relevant matter has been mentioned. Social media traction is evaluated, and reputation monitoring tools are put in place.
Step 2:
Strategy Development
We then identify the most effective available tools for regular communication with internal, stakeholder, and public audiences, working closely with the client to develop response messaging for each. Team roles are identified as needed, and client or relevant spokespersons are trained on delivering crisis messaging.
Step 3:
Deployment & Monitoring
Approved messages are released, cross-media strategies are engaged for all public-facing communications, and time-sensitive developments and reputation data are shared via internal feedback loops. Crisis coverage is evaluated, opinion trends and storylines are analyzed, and strategy is adjusted as needed.
Step 4:
Response Evaluation & Coaching
After managing the initial response, we conduct a post-crisis analysis and make recommendations as to how the client can prepare for future crises. We also provide coaching resources and suggested courses of action that will allow them to demonstrate their commitment to personal or corporate accountability on an ongoing basis through policy and procedural changes, relevant trainings, and community engagement.
What Past Clients Say
“Dan turned the worst moment of our lives into a true learning experience, the culmination of which was my child’s acceptance into their top choice school. A better outcome than we had dreamed of! He changed our lives, and we are forever grateful.”
— Mom of rising college freshman, Los Angeles CA
“When an employee said something that should never be said, Dan and the Anchorage Team shifted our perspective from punitive to reparative, focusing on accountability not only for the employee, but for the company as well. He brought us through our most difficult chapter with our reputation intact, and stronger and wiser for the experience.”
— Small Business CEO, Atlanta GA
“As a parent, you come to truly appreciate the significance of someone who helps mold your child’s transition into adulthood. Dan is that person for us. Our son learned some valuable lessons, but thankfully they are no longer at the expense of his future.”
— Dad, Morristown NJ
Anchorage Core Values
Transparency
Building trust helps your team survive the unexpected.
Accountability
Owning our missteps is critical to the growth that helps ensure we don’t repeat them.
Forgiveness
Everyone makes mistakes. A focus on empathy and shared humanity can bring people together in the difficult moments that follow.